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The Creative Playbook
Introduction
Intro to Ben Lee and his Creative Playbook (2:05)
Resource: SOW Template + Mutual NDA
Prime Your Portfolio
Portfolio Is The First Step (1:15)
Best Practices (2:46)
Telling The Story
Don't Get Too Design-Centric (0:54)
It’s About The STORY (0:40)
But I'm Not A Writer! (1:05)
Write For The Person Who Hires You (0:54)
Testimonials & Referrals (0:53)
Inbound Marketing
Portfolio Ready, Now Time For Leads (1:34)
Content Is King (0:24)
You're doing LinkedIn all wrong... (2:58)
Medium & Guest Blogging (1:05)
Repurpose Your Content (1:11)
Video & Social
Social Media: Today's Central Market Square (1:15)
Quarantine = Nurture Audience In New Ways (1:09)
Podcasting (0:59)
Clarity FM (0:47)
Quora (0:33)
Personal Brand (0:55)
Remember To Recycle (0:24)
During Quarantine, Network Via Social Media (0:43)
Time For Outbound
Outbound Marketing (0:39)
LinkedIn FTW (1:12)
Go Build Your Email List (1:21)
Instagram (0:35)
Email Etiquette (2:01)
Tips For Closing (1:22)
Microservices
What Are Microservices (2:19)
Basic Concepts (0:44)
Putting It All Together: The Pipeline
Big Picture Is Pipeline (1:08)
Optimizing Your Funnel (1:31)
Intro to Ben Lee and his Creative Playbook
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